Winners announced!
It’s taken over six months. We’ve travelled fibre-optically across Australia to all reaches of life. We’re excited to announce the winners of the 2017 Bupa Blog Award. These bloggers are doing amazing things in the health and care spaces for their online communities. It’s been a rewarding journey, scroll down to check out our amazing winners.

This group of talented bloggers will be invited to join Bupa’s exclusive Influencer Program, with free webinars, workshops and insights from those who have successfully navigated the influencer space. They’ll also receive opportunities to work with us on campaigns throughout the year.

To help grow their influencer platform to improve the health and happiness of their online community - winners from each category will receive $1,000. Our People’s Choice winner will take away $2,000 and $3,000 cash goes to our overall winner.

Key dates

    21 July 2017 - Entry closes
    18 September 2017 - Finalists announced
    18 September 2017 - People’s Choice voting opens
    13 October 2017 – People’s Choice voting closes
    6 November 2017 – Winners are announced

Thanks to everyone who participated in this years Bupa Blog Awards. Check out our winners below!

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Check out the winners!

2017 Bupa Blog Award Overall Winner

She Sows Seeds

She Sows Seeds

Emma from She Sows Seeds took out this year’s Lifestyle Category along with the Overall Winner Award. She stole our heart with her stories of motherhood, food, gardening, creativity and exploration, home and rural living. A highly engaging blog that you can easily become engrossed in. Beautiful genuine content complimented with stunning photography.

People's Choice Winner

The Modern Mumma

The Modern Mumma

Mel from Modern Mumma is this year’s People’s Choice winner taking out over half of the votes among 29 talented finalists. She is also the winner of our Families Category. This blog follows the life of raw parenting and contains reviews, tips and brutal family life honesty. Lovely relatable content for growing families and parents after a dose of normality.

Families Winner

The Modern Mumma

The Modern Mumma

Mel, the creator of Modern Mumma and winner of both the Families Category and People’s Choices impressed our judges with her writing style: engaging, simple and fun! A blog following the life of raw parenting with useful reviews, tips and brutal family life honesty.

Wellbeing Winner

Rachael Kable

Rachael Kable

Rachael Kable is the winner of our Wellbeing Category for her personal blog capturing clear insights and mindfulness techniques to inspire wellbeing. Rachael's information is not only drawn from her personal experiences, which include her own battle with stress and anxiety, but also from a qualification in psychological science. It’s not hard to see why our judges loved this blog.

Pet Winner



PAWDinkum is the brainchild of one of Australia’s most successful food stylists and recipe developers, Fiona Rigg. A visually beautiful site offering unique and healthy hand-made doggie treats working alongside veterinarians to ensure recipes are nutritional and appropriate for pets.

Healthy Eating Winner

The Nutrition Guru and the Chef

The Nutrition Guru and the Chef

The winners of our Healthy Eating Category, this amazing husband and wife duo (qualified nutritionist and chef) believe 'everything in moderation’. Their approach to food is a healthy one, free from food restrictions or following fads. It’s a great mix of nutrition articles combined with something for everyone from parents to everyday people looking to enjoy great food. Our judges loved their passion and balanced approach to all things food.

Lifestyle Winner

She Sows Seeds

She Sows Seeds

Emma from She Sows Seeds - a self-proclaimed farmer's wife, green thumb, baker of scones, grower of chubby babies and giant pumpkins won both the Lifestyle Category and Overall Winner. This blog covers everything from motherhood, food, gardening, creativity and exploration to home and rural living. Engaging, genuine content complimented with stunning photography.

Personal Winner

The Annoyed Thyroid

The Annoyed Thyroid

Our judges loved Sam's powerful story of recovering from cancer and making the most of life. A blog that shows true grit with refreshingly honest and open content. Winner of our Personal Category, you’ll find a heap of recipes and travel tips at The Annoyed Thyroid along with some beautiful and inspiring personal stories.

Meet the judges

Image of John Rizzo from Bupa

John Rizzo

Director Brand and Health & Care Strategy, Bupa

John has recently taken on the role of Director, Brand and Health & Care Strategy. Prior to this, he was part of the Strategy team at Bupa since 2012. John takes a special interest in behavioural science and consumer psychology, and has worked across a range of areas, including value proposition development, customer experience, brand development, strategic planning, and communication channel effectiveness. John holds a Bachelor of Business Management and Bachelor of Business Marketing with first class honours.

The Bupa Content and Social Marketing Team

Our Team

Content and Social Marketing, Bupa

We’re the team of experts behind the ever-expanding Bupa Blog Awards. We’re highly passionate about attracting and nurturing quality influencers in the health and care space. The skillset across the team is wide and varied ranging from Facebook experts and designers, right across to strategic thinkers and content editors. We’re super excited about this year’s event, and look forward to being exposed to new influencers during the process.

From left: Pip Crisp, Jenny Yuen, Renee Bertolus, Susan Martin & Suzy West.


Image of Rowi and Emma from Mindshare

Emma Trkulja & Rowena Singh


Emma loves all things social, with previous experience in magazine and digital content. She studied journalism at UNSW and now works as a Social Media Executive at Mindshare.

Rowi is an Assistant on Mindshare’s Social Media team with first-hand experience in digital influencing and blogging. Rowi is passionate about all things social and a strong people person.

From left: Rowena Singh & Emma Trkulja

Image of Jenni Eyles from Styling Curvy

Jenni Eyles

Director of Styling Curvy, lifestyle blogger and 2016 Overall Bupa Blog Award winner

Jenni is an Adelaide based lifestyle blogger who has harnessed her personal styling experience, flair for dressing a curvy body, personal growth and decent body confidence into ‘Styling Curvy’. A cancer thriver and self-proclaimed ‘tech challenged gal’ sharing and caring online. She believes you can style your life awesome from the inside out no matter what gets thrown at you. Read more about Jenni and her inspiring stories here.

Photo of Bupa Blog Award Winners

And what a night it was!

There was an air of excitement, anticipation and anxiousness as former winners and Bupa Blogger Alumnae welcomed newcomers and this year’s finalists.

The night’s top prize was awarded to She Sows Seeds by Emma Steendam, who took out not only the 2017 Bupa Blog of the Year, but also the Lifestyle category. Emma was described as an honest and authentic blogger who writes beautiful content on everyday life in a fresh and engaging way. Her blog She Sows Seeds has exceptional writing, variety and potential and Bupa is excited to continue to watch the blog grow and develop.

Read more about the night here...

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